Building a website for your business now can be a lot like putting your name out there on a billboard or print advertisement a few decades ago. However, it’s not enough to place information on the internet. Just as there were certain practices and key points to include in traditional advertising, there are just as many factors to consider when curating your company website. So, here are some tips on just how to make the best digital footprint for your company.
8 tips for your business’s website
1. Pay attention to SEO
If you’re not paying attention to search engine optimization (SEO), your website is as good as nonexistent. Optimizing your business’s website for search engines is the main way to have your brand seen over everyone else’s. However, SEO is much more than loading up your webpage with keywords. In fact, doing so could hurt your website more than help it.
Instead, optimize your content by:
- Using variations of words and phrases to describe your product or service, and
- Using more specific keywords to draw in the exact clients you want.
For example, a “website developer in Chicago” is a lot vaguer and will have a lot more competition for the top search result than “a full-stack PHP developer in Naperville.”
2. Make your website easy to navigate
If people don’t like using your website, they’re not going to stick around to learn more about your company. Heavily loaded navigation bars and demanding plugins can make a website look complicated and run at a snail’s pace. People don’t hang around waiting for things to load – every second of speed counts.
So, check your website speed with an online tool every so often. Make sure the information you want your clients to find is easily visible and/or readily available. If you add a navigation bar at the top of your page, everything should be clearly labeled without too many drop-down menus stemming from one section. Use plugins as sparingly as you can, and use picture resizing tools to make larger images load quickly.
3. Make your website easy to read
Most people only skim websites for the information that they’re looking for. If there’s a huge block of text, most people probably won’t read it at all.
To create content that’s easy to digest, use header tags to break up bits of information and draw attention to important points. Doing so gives potential clients a way to more readily find the information they need. Plus, header tags are a vital part of how Google determines the main ideas of your site to rank your webpage higher in its search results.
Additionally, if you must put a large amount of text under one header, break your thoughts into smaller paragraphs, lists, or graphics. The less intimidating your text looks, the better.
4. Don’t get too design-happy
With the ease and accessibility of website builders, it can be tempting to go a little crazy with templates, designs, fonts, etc. However, this can be a kiss of death for a website. Not every element available for a webpage compliments the other. If you include too many different pieces, your webpage could give your potential clients too much visual “noise.” Too much visual “noise”, and your clients can’t determine which information is relevant to what they’re looking for and what isn’t.
Instead, choose two or three colors that compliment your web design. Color schemes shouldn’t be too bright, but not every color has to be neutral. Go easy on using different font types, too.
5. Make it mobile-friendly
We have the power of supercomputers in the palms of our hands. It’s no wonder that most people today use their phones to access the internet. Therefore, not having a mobile version of your site severely cuts down the number of clients you could reach.
Meet your potential customers where they are by making your website mobile-friendly. It may sound super complicated, but these days, most website builders can do it automatically. It can be as easy as adding a mobile-friendly website to your regular webpage domain, or it may be included in a design template you’re already using.
6. Make sure your visitors know how to contact you
Your business website doesn’t do any good if people don’t know how to contact you to actually buy your product or service. So, make sure that your contact information is readily available throughout your website. The easiest way to do that is to include the name of your company, your business address, your company phone number and your email in the header and footer of the site. If your business has social media channels (and it should), include icons for people to engage with you on those platforms as well.
7. Add valuable content
Having valuable content on your website can be a great way to build your brand and keep your website active. The more active your website is, the more likely Google is to recommend and rank your page highly. Google wants to show people current information because it’s usually more relevant. Think about it – would you be more likely to visit a website that hasn’t been updated in 15 years or 1 year? Of course, there are some bits of information that will remain true throughout the years, but for the most part, Google recognizes the types of content that stay updated regularly.
Updating your website with articles about your industry, office activities, and insight is not only an easy way to keep your webpage updated, but an amazing way to market your business as a whole. No one else has your perspectives on your industry or your specific experiences. Creating articles and content around these aspects allows potential customers to see your passion and expertise, distinguishing your company above the rest and adding a personal touch.
8. Take notes from other businesses
Even if you have a unique business, there may still be several others in your industry who you could learn from. Look at other successful businesses in your industry to see how they’ve laid out their websites, how they’ve optimized their online presence, and what kind of content has proven valuable to their customers. Seeing examples could give you a better idea of what your target audience will search to find you. That way, you can put your own spin on what works.
Overall, your online presence could take some time to curate, but building a webpage that works for you can be well worth the time and effort. A professional looking site builds a trustworthy image for your business before you even communicate with a customer. So does having the right business insurance. Our agents have decades of experience under their belts to help you grow your company and protect you and your customers for whatever comes your way. To start getting free, customized quotes on affordable business insurance, just give us a call, fill out our online form, or LiveChat with a specialist today!